Fuel and McDonald’s launch kids virtual world » Kidscreen

via kidscreen.com

By Jeremy Dickson

Excerpt:

"Ottawa, Canada and L.A.-based youth digital brand builder Fuel and its partner McDonald’s Europe have announced the official launch of their free kids’ virtual world Happy Studio, an online media experience based on the fun of Happy Meals.

The site, which already has 1.8 million registered users since a beta version launched in August 2011, and can also be accessed through mobile devices, includes interactive and educational games and fun activities featuring many licensed characters from McDonald’s Happy Meals and a range of entertainment IPs (Tom and Jerry, Tin Tin, Puss N Boots)...."

Read more: http://kidscreen.com/2012/05/10/fuel-and-mcdonalds-launch-kids-virtual-world/...

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