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Saturday, March 10, 2012

L'Odyssée de Cartier: A Diamond-Encrusted Stab at Branded Storytelling | Sparrow Hall - Transmedia Storyteller, New Media Producer & Brand Director

L'Odyssee de Cartier - Branded Storytelling / Branded Entertainment

Here’s to Cartier for taking a bold step into the realm of branded storytelling.
Now all they need is a script.

A brief analysis:

Sparrow Hall gives a great breakdown of pros & cons on his site:

Posted via email from Siobhan O'Flynn's 1001 Tales

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