"A small Philadelphia-based company called New Paradise Laboratories is re-creating theater for the connected generation. It’s incorporating social networks like Facebook, Skype and Chatroulette into the production and presentation of shows, pulling theater into the virtual space.
This innovative experience takes audiences through a rabbit hole on a visually stimulating online adventure. Stories evolve on social networks with multimedia components from YouTube and Sound Cloud. It can be hard to decipher what’s real and what’s fiction.
Before shows open on stage, the audience gets to interact with characters on Facebook, Twitter and Flickr accounts. The theater company works with actors to develop the fictional characters on social media accounts.
“A few years ago, we realized there was a whole audience of people that weren’t really participating in theater but they really heavily influenced by the Internet. They grew up online,” said Katy Otto, NPL’s activity coordinator. “NPL had a lot of interest in making theater that would appeal to these people.”
Excerpt from Joann Pan's post on mashable.com
full post here: