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Until you have an audience you don’t have IP, you just have a good idea.
Nuno Bernardo encourages cross-media producers to think outside the box. Focusing on the development of IP (intellectual property), Nuno presents the different alternatives to cross-media funding, from product placement and branded content, to a more classical R&D and Venture Capital approach.
Nuno Bernardo is an award-winning and Emmy-nominated transmedia writer and producer. He is also the author of The Producer’s Guide to Transmedia.
Tuesday, November 22, 2011
Nuno Bernardo on How to Finance Transmedia? « Video & Slide Show on The Pixel Report
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