DVDs are no longer the world's favourite movie medium - here's why — Transmediator #infdist

Excerpt:

"...DVD sales are dwindling because it’s no longer the most consumer-friendly format. Geo-restricting DVDs by making them region-specific was the kiss of death. And now they are geo-restricting digital downloads. Has anybody learnt anything?

I can only imagine a world where I can effortlessly download/stream films to whatever device I happen to be using at the moment – WITH ONE CLICK. Oh, yes, there is such a place… it’s called Pirate Bay.

And the industry wonders why DVDs are dying…

What was insightful about this experience is that the Studios still don’t understand the needs of consumers. They presume that tying digital downloads to DVD purchases will halt some of the piracy but then they encumber the digital downloads process with all the same nonsensical restrictions that they place on DVDs. This is a bad band-aid. It won’t fix the problem.

Here’s the mantra again: anything, anytime, anywhere.

If you don’t give people what they want, they will find an easier way. And, I’m sorry to say, pirated content is by far the easiest way. It’s easy to find with search. It’s one-click. It’s generally pre-formatted to the widest common denominator. It doesn’t have licensing restrictions. And, it’s free...."

via transmediator.net

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