How Social Media Helped Toy Story 3 Win at the Box Office. Excellent Case Study

via mashable.com

Excerpt from full post on mashable.com:

"by Christina Warren

Toy Story 3 was one of the biggest films of 2010. As Pixar’s 11th full-length film, the third and final chapter in the world of Buzz Lightyear and Woody hit theaters in June 2010.

Months before that, Disney and Pixar embarked in a wide-scale marketing blitz that covered television, print and social media. Using Facebook and YouTube to help promote the film, the studio raised awareness and successfully targeted demographics that don’t traditionally flock to Disney animated feature films...."

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