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Sunday, December 12, 2010

Angry Birds, Flocking to Cellphones Everywhere - 50 million downloads & counting

It sounds like a tough sell: a game that involves catapulting birds at elaborate fortresses constructed by evil pigs.

Rovio, via Associated Press

Rovio says Angry Birds players spend 200 million minutes with the game daily.

Nicole Bengiveno/The New York Times

Fans celebrated Angry Birds Day, the game’s first anniversary, on Saturday in New York and dozens of other cities.

Jill Allison

From left, Devon MacIver, Evan McGee, Kate Gammon and Jordan Finley were Angry Birds for Halloween in Los Angeles.

But Angry Birds, a hit game by Rovio, a small Finnish company, is one of the unlikeliest pop-culture crazes of the year — and perhaps the first to make the leap from cellphone screens to the mainstream.

Angry Birds, in which the birds seek revenge on the egg-stealing pigs, is meant to be easily played in the checkout line and during other short windows of downtime — but some players have trouble stopping. Rovio says people around the world rack up 200 million minutes of game play each day. (Put another way, that is 16 human-years of bird-throwing every hour.)

The game has inspired parodies, homages and fervent testimonials. Homemade Angry Birds costumes were big hits on Halloween. Conan O’Brien demonstrated the game in a YouTube video promoting his new show, and a sketch from an Israeli TV show about a birds-and-pigs peace treaty was popular online. Justin Bieber and other celebrities have professed their love of Angry Birds on social networks.

read full deets on nytimes.com

Posted via email from Siobhan O'Flynn's 1001 Tales

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