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The transmedia development vision here is really impressive:
"It's the only first-look deal Brian Grazer recalls giving out since he and Imagine Entertainment partner Ron Howard hooked up 28 years ago. And it's with a company that hasn’t yet made a film. But Blacklight Transmedia gives Imagine a foothoold in “transmedia storytelling,” an area Grazer feels will have an increasingly important place in how producers maximize franchises by simultaneously rolling them out in multiple platforms.
Post-Sundance, Blacklight Transmedia will begin shopping 20 intellectual property creations. But rather than limiting them to film, the company will have fully-fleshed storylines and designs that will also be shopped for videogames, TV, graphic novels and new media deals."
thanks Justin!
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