clever innovative campaigns

Nikon Helicopter Boys promotion:

"The Nikon Coolpix camera has a projector that allows you to instantly project images that you have taken on your phone onto a nearby wall or screen or whatever. Nikon recruited popular Japanese pop duo, the Helicopter Boyz to promote the projection technology.":

http://www.youtube.com/watch?v=pKrv_BDTbPQ

UK youth twitter messages transmitted in Parliament via Robot:

http://voicebox.vinspired.com/our_robot/

http://www.wired.co.uk/news/archive/2009-09/04/robot-set-to-invade-the-houses-of-parliament.aspx